The Steed Difference
Bespoke Tailors For Savile Row Gentlemen
Steed’s Difference
For generations, the Deboise family has dedicated itself to the craft of Savile Row tailoring. Today, that legacy of expertise and passion is at the heart of The Steed Difference. We are family-owned and operated, and we believe that true quality is upheld through direct, personal service. That is why you will always have direct contact with a member of the Deboise family—Edwin, Matthew, Chris, or Charlotte—throughout your entire commissioning journey.
This personal presence is your guarantee of consistency and excellence. As owners, we are personally invested in the success of your garment and its quality. Our direct oversight of every detail, from initial consultation to final delivery, ensures that the timeless traditions of our family are meticulously applied to your commission. It is this unwavering commitment that sets Steed apart.
Edwin Deboise, Steed Founder
& Master Cutter
The story started with Edwin, a third generation Savile Row Cutter, growing up in the tailoring environment, often helping out with his father in his workshop when he was just 10 years of age.
As a young man he trained at The London College of Fashion and then worked under the legendary cutter Edward Sexton (at Sexton and Tommy Nutter‘s famous “Nutters of Savile Row”), followed by seven years at Anderson & Sheppard before founding Steed.
Edwin is closing on fifty years of experience, over thirty on The Row, looking after fashion icons such as Franco Moschino, Nicola Bulgari and Manolo Blahnik.