Established in January 1995, Steed has since gained a reputation as one of Savile Row’s finest bespoke tailors, offering clients a signature style of soft, understated elegance.
September 2008 saw Edwin’s eldest son, Matthew Deboise, join the company, which now sees him running all business operations as Managing Partner alongside his training under his father as a Savile Row Cutter. Matthew will be the fourth generation of Deboise Savile Row Cutters.
Furthermore, the last few years have seen Matthew look after well known Sportsmen such as Aaron Ramsey (Arsenal & Wales International Footballer) , Darren Barker (World Champion Boxer), Paulie Malignaggi (2x World Champion Boxer) and Darren Clarke ( 2016 European Ryder Cup Captain & Former British Open Champion).
In 2013 Steed grew its family-run company again with Edwin’s youngest son, Christopher, joining both his father & eldest brother at Steed and heading all production management, as well as travelling on all US trips with Edwin & Matthew.
Steed’s ever-growing reputation and use of social media have resulted in features in such publications as American GQ, Russian GQ and The American Express Departures Magazine. Additionally, a ten page article written by Matthew Deboise has been published in China’s top fashion magazine, TIDE.